[7 Nyakanga 2022, Gothenburg, Suwede] Polestar, ikirango cy’imodoka zikoresha amashanyarazi akomeye ku isi, kiyobowe n’umushinga w’imodoka uzwi cyane witwa Thomas Ingenlath.Muri 2022, Polestar izatangiza amarushanwa ya gatatu yo gushushanya kwisi yose hamwe ninsanganyamatsiko y "imikorere myiza" kugirango itekereze ko hashobora kubaho ingendo zizaza.
2022 Amarushanwa yo gushushanya kwisi yose
Amarushanwa ya Polestar Global Design ni ibirori ngarukamwaka.Igitabo cya mbere kizaba muri 2020. Igamije gukurura abahanga bafite ubuhanga kandi bifuza gukora ibishushanyo mbonera ndetse no gushushanya abanyeshuri kwitabira no kwerekana icyerekezo cya Polestar kizaza hamwe no guhanga bidasanzwe.Ibyinjira ntabwo bigarukira kumodoka, ariko bigomba guhuza na filozofiya ya Polestar.
Kimwe mu byaranze amarushanwa ya Polestar ku Isi yose ni uko amarushanwa afite umutoza umwe ku giti cye hamwe n’inkunga itangwa nitsinda ry’imyuga ry’imyuga rya Polestar, kwerekana uburyo bwa digitale ku barangije itsinda ry’icyitegererezo, hamwe n’imiterere ifatika ku batsinze.
Uyu mwaka, Polestar izakora icyitegererezo cyuzuye cyerekana igishushanyo cyatsindiye ku gipimo cya 1: 1 ikanayerekana ku cyumba cya Polestar mu imurikagurisha ry’imodoka rya Shanghai muri Mata 2023.
2022 Amarushanwa yo gushushanya kwisi yose
Umuyobozi ushinzwe igishushanyo mbonera cya Polestar, Maximilian Missoni, yagize ati: “Ni ngombwa cyane ko uwashushanyaga wese ashobora kwerekana ibikorwa bye by'indashyikirwa ku rwego rw'isi nko kumurika imodoka ya Polestar.Amahirwe adasanzwe.Polestar irashaka gushishikariza, gushyigikira no kubaha ibishushanyo mbonera hamwe nabashushanya babizana mubuzima.Niki cyaruta kwerekana ibishushanyo mbonera byabo byerekana icyerekezo kinini ku imurikagurisha rinini ku isi Inzira nziza? ”
Dukurikije insanganyamatsiko ebyiri za "Pure" na "Pioneer", amategeko agenga amarushanwa ya Polestar ya 2022 ni ugushushanya ibicuruzwa bya Polestar bitandukanye nibicuruzwa gakondo bikoreshwa cyane bizwi cyane mu kinyejana cya 20.Ibyinjira bigomba kwerekana mu buryo bugaragara "imikorere yo hejuru" muburyo bushya, kandi bigasobanura uburyo buhanga buhanitse bukoreshwa kugirango ugere kubikorwa muburyo burambye.
2022 Amarushanwa yo gushushanya kwisi yose
Juan-Pablo Bernal, Umuyobozi mukuru ushinzwe ibishushanyo mbonera muri Polestar akaba na nyiri konte ya @polestardesigncommunity Instagram akaba ari nawe washinze iri rushanwa, yagize ati: "Nizera ko 'imikorere myiza' y'amarushanwa y'uyu mwaka Insanganyamatsiko izashishikaza ibitekerezo by'abazitabira iri rushanwa.Nshimishijwe cyane no kugaragara kwimirimo myinshi yo guhanga mumarushanwa yabanjirije, yerekana ubwiza bwibishushanyo mugihe mfata cyane ishingiro ryikirango cya Polestar.Ibikorwa by'uyu mwaka kandi biratwemerera Dutegereje, imigendekere y'inganda ku isi igenda itandukana bivuye ku bwoko bw’ibicuruzwa byinshi byiganje mu kinyejana cya 20, kandi twifuzaga gushakisha ibitekerezo byerekana iyi mpinduka. ”
Kuva yatangira, amarushanwa ya Polestar Global Design yitabiriwe nabashushanyo babigize umwuga hamwe n’abanyeshuri bashushanya baturutse impande zose z’isi kugira uruhare rugaragara mu bikorwa bitandukanye byo gushushanya ibinyabiziga ndetse n’ibitekerezo bigezweho.Ibishushanyo mbonera byerekanwe mu marushanwa ashize harimo imodoka zikoresha hanze zigaragara hanze muyunguruzi zo mu kirere kugira ngo zihangane n’umwanda, icyogajuru cy’amashanyarazi, inkweto zikoresha amashanyarazi zikoze mu cyuma cyimeza, hamwe n’ibinezeza bikubiyemo icyerekezo gito cya Polestar cyerekana ubwikorezi bw’amashanyarazi, n'ibindi.
KOJA, inzu ntoya yubatswe n’umushinga w’umushinga wo muri Finilande Kristian Talvitie, yatsindiye icyubahiro mu marushanwa ya Polestar Global Design 2021, yubatswe mu nyubako y’umubiri kandi izabera muri Finlande muri iyi mpeshyi muri “Fiska” Sicun Art and Design Biennale ” .Nubwa mbere kandi amarushanwa ya Polestar Global Design Amarushanwa amaze kubona umusaruro wuzuye mubikorwa byo gushushanya.
Igihe cyo kohereza: Jul-09-2022