Isubiramo ku isoko ry’imodoka zitwara abagenzi mu 2022

Kubera ko amakuru arambuye azasohoka nyuma, dore ibarura ryisoko ryimodoka yo mubushinwa(imodoka zitwara abagenzi)muri 2022 hashingiwe ku makuru yubwishingizi bwa buri cyumweru.Nanjye ndimo gukora verisiyo yabanjirije.

Ku bijyanye n'ibirango, Volkswagen iri ku mwanya wa mbere(Miliyoni 2.2), Toyota iri ku mwanya wa kabiri(Miliyoni 1.79), BYD iri ku mwanya wa gatatu(Miliyoni 1.603), Honda iri ku mwanya wa kane(Miliyoni 1.36), na Changan iri ku mwanya wa gatanu(Miliyoni 0,93).Urebye umuvuduko wubwiyongere, Volkswagen yagabanutseho gato, Toyota yiyongereyeho gato, na BYD yongeyeho ibinyabiziga bimwe na bimwe bya peteroli hamwe n’ubwiyongere bwa 123%.

Ingaruka ya Matayo ku isoko ryimodoka ibaho ifite intego.Twabonye ko bigenda bigora cyane ibigo bito bito byimodoka kubaho.Mu 2022, hazaba imodoka zitwara abagenzi miliyoni 5.23, hamwe na plaque nini miliyoni 20.21, hamwe n’ubwinjira bwa 25.88%.Urebye mu myaka itatu iri imbere, niba isoko ry’isoko ryose ritiyongera vuba muri 2025, igipimo cyinjira rwose kiziyongera cyane, ariko hariho ningorane nyazo zo kudindiza umuvuduko witerambere.

▲ Igishushanyo 1. Imodoka zitwara abagenzi mu Bushinwa mu 2022

Uyu muhengeri wimodoka nshya ningero zububiko ningirakamaro kubigo byimodoka guhindura inzira.Niba guhindukira ukava mumodoka yambere ya lisansi ukajya mumodoka nshya yingufu, no guhinduranya kuva hasi-ujya mumihanda myiza ni ngombwa.Naho imishinga iterwa inkunga n’amahanga, ibirango byiza bya TOP20 ntabwo ari ibirango bifite irushanwa rikomeye, kandi ubuzima ntibuzoroha mu myaka mike iri imbere.Kugeza ubu, ibicuruzwa byo mu mahanga bihendutse bishobora kubaho neza ni Volkswagen, Toyota, Honda, Nissan na Buick.

Turabona ko ibirango 20 byambere bifite igipimo cya 200.000.Dufashe ko icyifuzo cy’imbere mu gihugu cy’imodoka nshya zigera kuri miliyoni 20 kidahindutse, kwibanda ku kirango cyose bizagenda byiyongera mu myaka itatu iri imbere.

▲ Igishushanyo 2. Imiterere yibiranga isoko ryimodoka yo mubushinwa

Igice cya 1

Ibitekerezo ku iterambere ryibiranga imodoka

Uko utekereza ku isoko ryimodoka, niko ushobora kubona ko ibigo byubaka ibicuruzwa byabyo binyuze mu ikoranabuhanga, hanyuma bikabona inyungu ku isoko nimbaraga zo kugena ibiciro.Urufunguzo rwibanze muri iki gikorwa ni ugufata inzira yubunini cyangwa inzira ya premium premium.Ibigo bimwe byishingikiriza kumodoka zifite agaciro gasaga 300.000 Yuan kugirango zishakire amafaranga, kandi ibigo bimwe bishobora kwinjiza amafaranga kuva 100.000 kugeza 200.000 yuan ukurikije igipimo.Ibiranga ibicuruzwa bitandukanye bifite ingamba zitandukanye.

BMW ifite 765.000, Mercedes-Benz ifite 743.000, na Audi ifite 640.000.Ibi bitatu bya mbere birahagaze neza.Ibikurikira ni 441,000 ya Tesla.Nihitamo Tesla ikeneye guhitamo mubushinwa kugirango igumane inyungu ugereranije na BBA cyangwa umugabane w isoko.Ibikurikira ni echelon ya 100.000 kugeza 200.000, kuva Cadillac, Lexus, Volvo, Ideal na Weilai Automobile, Porsche nayo ifite igipimo kingana na 100.000.

Birumvikana ko igiciro kinini cyimodoka zihenze zisaba umusingi wa tekiniki nibintu byo gushyigikira ikirango.Kuri iyi ngingo, birasabwa gukusanya igihe kirekire, kandi ni ikibazo cyumvikana.

3. Igishushanyo 3. Umugabane w isokoByaibirango byiza

Urebye kuri logique yimodoka nshya zingufu, niba uyu muhengeri wafashwe cyangwa udafashwe biratandukanye rwose niterambere ryinganda.Igishimishije, umwanya wanyuma muri TOP20 ni Roewe.Ubwinshi bwimodoka nshya zingufu zirarenze cyane nkuko twabitekerezaga.Ikibazo nyamukuru nuko bitoroshye kubona amafaranga.

▲Igicapo 4.Imiterere yimodoka nshya zingufu muri 2022

Mu isoko ry’imodoka nshya zingana na miliyoni 5.23, umugabane wa BYD ku isoko wageze kuri 30%, uruta kure cyane 10.8% ku isoko ry’imodoka ya Volkswagen ku isoko ry’imodoka zitwara abagenzi.

▲Igicapo 5.Kwishyira hamwe kw'imodoka nshya

Ntekereza ko iyi nyanja yimodoka nziza yamashanyarazicyangwa yasobanukiwe niyi nzira-izamuka ryibiciro bya peteroli no kugenzura ibicuruzwa byizewe mumyaka mike ishize byatumye habaho impinduka zihuse muburyo bwo gukoresha.Amahirwe ahora agenewe kwitegura.

▲Igicapo 6.Gukoresha ibirango bishya byimodoka

Igice cya 2

Tesla na BYD

Dufatiye ku makuru ya Tesla, igabanuka ryihuse mu Kuboza ryadutunguye.Umuvuduko wa Model Y uterwa nibintu byombi bigabanya ibiciro hamwe na pisine yo hambere.Twabonye rwose abakiriya guhitamo neza muri Tesla.Abantu bose batangiye kugura Tesla buhoro buhoro bareka kuyigura.

Ijambo: Nakiriye amakuru yo kugabanuka kwa Tesla kubiciro byose hakiri kare muri iki gitondo, kandi Tesla yakiriye amakuru yisoko aracyihuta cyane.

▲Igicapo 7.Ubunebwe butunguranye bwa Tesla mu gihembwe cya kane

Urebye amakuru yose hamwe niyi shusho yinzuzi, birasobanutse neza.Gukuraho icyifuzo cyoherezwa mu mahanga, uko Tesla yose imeze muri Q4 bituma dushyira mu gaciro gato kubyerekeranye na 2023.

▲Igicapo 8.Tesla yuzuye yo gutanga buri cyumweru muri 2022

Kubyerekeranye no gutandukanya Tesla na BYD, nzakoresha igihe cyo gukora videwo yo gutekereza no kuganira ku mpinduka zidukikije ku isoko ryose.Ku giti cyanjye, ntekereza ko itandukaniro rinini ari itandukaniro ryibicuruzwa matrix yibiri.

Niba bivugwa ko imodoka za Tesla zifite amashanyarazi meza zizashyigikirwa n'imigisha itandukanye mu 2021, ingamba za BYD mu 2022 zizagabanya igiciro nyamukuru cy’imodoka zifite amashanyarazi meza, hanyuma zikoreshe DM-i kugira ngo zifate isoko ry’ibinyabiziga bya lisansi, ubaze kuri Model 3 na Model Ni urubanza rwa Tesla nabifataumugabane ku isoko ryimodoka ya lisansi(imodoka nziza) murwego rwohejuru rwibiciro.Reka tuganire kuriyi ngingo birambuye.

▲Igicapo 9.Itandukaniro hagati ya Tesla na BYD

Incamake: Iyi ni verisiyo yabanjirije.Vuba aha, ndagerageza gutekereza ku mpinduka zabaye mu iterambere ry’isoko ry’imodoka mu Bushinwa mu gihe cyo kuva 2023 kugeza 2025, n’impamvu izagira ingaruka ku cyerekezo.Bisaba imbaraga nyinshi zo gutekereza neza.